Can Placebos Work Better than Conventional Medicines?

If the placebo effect continues on its current trajectory, American pharmaceutical companies may find it increasingly difficult to get consumers to buy new drugs.” -Carolyn Gregoire, Huffington Post Researchers are perplexed by recent studies that have placebos performing very well compared to new and experimental pharmaceuticals. Meanwhile, the science of Psychoneuroimmunology (PNI) is echoing Read more…

This is Your Brain on Serotonin

Understanding the Cocktail of Chemicals that Fuel our Consciousness: As we dive into the complex and beautiful neurochemical cocktail that fuels our brains, serotonin is a bit of an enigma. Research shows that serotonin plays an important role in regulating mood, appetite, sleep, and dreaming. It can have both a sedating or stimulating effect and this is somehow related Read more…

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