Can Placebos Work Better than Conventional Medicines?

If the placebo effect continues on its current trajectory, American pharmaceutical companies may find it increasingly difficult to get consumers to buy new drugs.” -Carolyn Gregoire, Huffington Post Researchers are perplexed by recent studies that have placebos performing very well compared to new and experimental pharmaceuticals. Meanwhile, the science of Psychoneuroimmunology (PNI) is echoing Read more…

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